Design Thinking
Jared Spool summarized [1] it well:
As design professionals, we shouldn’t let ourselves think there’s any magic in Design Thinking. Our teams, stakeholders, and executives can believe in it, but we shouldn’t. To do so would be to depend on Design Thinking having magic and such magic doesn’t really exist.
There is no magic in design thinking, but design thinking is rebranding of design for non-designers.
Design Thinking is a shortcut for a new way for non-designers to approach design. It says:
- We’re going to do things differently from how we’ve always done it before.
- We’re going to study problems before we jump to solutions.
- We’re going to treat requirements as assumptions and validate them.
- We’re going to diverge on our best ideas before picking the one that matches the solution best.
- We’re going to map the customer’s journey to see where we’ve made a mess of things.
- We’re going to build multiple prototypes and watch users interact with them, to learn what’s best.
Natasha Jen: Design Thinking is Bullsh*t
Design thinking packages a designer's way of working for non-designer audience by codifying their processes into a perscriptive, step-by-step abbroach to creative problem solving — claiming that it can be applied by anyone to any problem.